Black Friday: How can algorithmic retailing ensure a successful event?
1st November 2022 | 5 min read Ed Betts, General Manager Retail Lead Europe at Retail Express, considers the potential for data-driven planning to help turn a bottom-line disaster into a profitable positive. Worldwide activity surrounding Black Friday has never been stronger. In the US, over 53% of consumers plan to make a purchase on Black Friday[1]; in the UK consumers are expected to spend £8.71 billion[2] …
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