Talk to an Expert

    • Profitable Category Planning

      Aligning product groups with customer demand is the key to profitability. But category management is often difficult to get right, particularly for established retailers whose disconnected systems and outdated methods create inefficiencies. Truly successful category management requires a streamlined, integrated and fresh approach that seamlessly connects the dots to create a unified whole.

    • AI-Powered Category Management Software

      Retail Express can help you make things simple, with smart AI category management software that turns strategy into action, helps integrate both physical and ecommerce workflows, and aligns your merchandising activities with business goals. Centralised data provides a single source of truth, enabling teams to collaborate efficiently and make informed decisions backed by real-time insights.

    • Retail Intelligence Unlocked

      Unite supply chain administration, merchandising strategy and execution. Optimise sales, profitability and customer engagement with confidence. Category management doesn’t have to be difficult – our AI-driven tools track past performance and future projections to provide a comprehensive view of commercial success.

    Strategy & Tactics

    Visualisation & Reporting

    Analytics

    Assortment Management

    Category Planning

    Category Management

    Key Features

    Building profitability with data-driven decisions

    A supermarket worker specialising in category management uses a tablet to inspect products on a supermarket shelf stocked with cooking oils and packaged foods, smiling and wearing a blue uniform.

    Retail Express helps retailers harness AI and real-time data to transform category management activities into a proactive, intelligence-driven function – delivering category management solutions that eliminate inefficiencies. Through our fully integrated system, merchandising and purchasing teams benefit from easy-to-use tools, including automated workflows which eliminate inefficiencies, live category and market performance dashboards, and future-thinking scenario testing functions.

    Your data drives your decisions, and Retail Express’ category management software tools help you make sense of it. Power up your category management with features like:

    • Category Management

      Retail Express category management software helps retailers turn strategy into profitable action. Replace the disconnected teams, spreadsheets and siloed systems that make category management difficult with a single environment for planning, modelling and optimising activity. Connect every decision to your organisational strategy, and cleanly communicate that connection business-wide.

      Category management solutions from Retail Express encapsulate all aspects of a retailer’s go-to-market approach. Forecast demand, simulate scenarios, and understand commercial impact before you commit. Use pre-market profit & loss calculations to ensure your proposition is tuned to deliver the best possible results, and build on in-store strategies with accurate projections of commercial performance. Move quickly when market conditions demand it, protect your margin, and boost promotion returns reliably and quickly.

      With budgets, competitor activity and market conditions built into the planning process, Retail Express helps retailers find the balance between price, promotion and profitability. This is commercial impact analysis that works, turning category management into a controlled and commercially focused route from strategy to execution.

    • Analytics, Insight & Reporting

      Retail Express gives retailers the insight and analysis they need to understand category management, category performance, customer demand and commercial opportunity all in one place. The dashboard and reporting tools track performance by category, market and banner, combining historical data and forward-looking analysis to help teams evaluate what has happened and act on what happens next.

      This is true business intelligence, and with drill-down capability and intervention possible at every level, retailers can move from a high-level view into the detail behind performance. Category teams can identify where action is needed, understand the impact of their decisions, and intervene before margin, availability or promotional effectiveness is put at risk.

      Retail Express scientifically supports the principle of category management, with a relentless focus on commercial performance, analytics and evaluation. Category P&L brings together the impact of all prices, markdowns, incentives, promotions, adverts, events, in-store displays, flyers, coupons, loyalty bonuses and mailers into a real-time simulation that understands the effect of each touch point on the customer. Use live insights to test and refine commercial outcomes before any plan leaves the drawing board.

    • Module Capabilities

      Retail Express’ intelligent merchandising engine brings AI, real-time data and automation into category management. It unites retail businesses by allowing them to manage pricing, promotions, forecasting, optimisation and supplier collaboration from a single platform, or choose those modules that matter most to them. It supports agile thinking, boosts productivity and drives commercial gains.

      The category management software itself assembles key data in a familiar format and supports the validation of go-to-market strategies by providing a clear view of key performance indicators across category, store, company and market, with sales, volume, profit and margin tracked against current and projected performance.

      Forecasting tools take account of cross-product impacts and expected uplifts, helping you anticipate and prepare replenishment and supply chain activity with greater accuracy. Scenario modelling allows teams to test different commercial plans before launch, while category P&Ls show the likely impact of business variables on future sales and profitability.

      Retail Express also supports go-to-market planning by category, sub-category, store and market, with analytical worksheets for key marketing levers and business intelligence tools for reporting, interrogation and data mining. Assortment planning adds further insight into the historical, current and predicted performance of products within each range. Combined with other smart retailing modules Retail Express helps category management drive improvements over merchandising strategy, tactics and execution. This is about achieving sales, volume, profit, and margin targets with ease.

    • End-to-End Category Management Solutions

      Retail Express gives retailers end-to-end control of category management, bringing planning, analysis, execution and review into a single, integrated, commercially robust platform.

      Effective category management depends on understanding the ways product groups perform, how shoppers respond and where commercial opportunities exist. Our category management software supports that process from top to bottom. Retail Express helps retailers coordinate cross-functional teams, optimise their commercial strategy, and maximise sales and profit by targeting the changing needs of the customer.

      Modern retail demands consistency in a go-to-market approach. Retail Express is the category management solution that provides the structure, insight and control needed to turn category strategy into measurable commercial performance aligned to the total business strategy.

    The Benefits

    Strategy, insights and action made easy

    A digital dashboard for category management displays data visualisations, including a blue line graph, a circular progress chart showing 96%, bar graphs, and numerical data such as 890K—all on a sleek dark background.

    Procurement with Purpose

    Building a category management procurement strategy means going beyond simple merchandising. It’s about synchronicity. When you align strong assortment management with pinpoint execution, you create measurable outcomes. More profit, less waste, and a customer experience that counts.

    AI-Powered Precision

    Retail Express offers a suite of AI-powered tools that provide the insights and analytics which ensure that every step of the process – every pricing strategy, promotion and merchandising decision – helps every other step.

    Master Category Planning

    Harnessing the power of centralised data and AI analytics also helps to bring your business together. Eliminating operational silos and enhancing cross-functional collaboration enables decisions that benefit retailers from top to bottom. Unified planning, automated workflows and predictive insights offer clarity to all departments and empower businesses to stay ahead of market shifts and never miss an opportunity. Take control of your category planning and empower your business to thrive.

    Book a Personalised Demo

    See AI Retail Optimisation in Action

    Revolutionise Your Merchandising

    Discover how Retail Express can revolutionise your merchandising approach with AI driven insights, automation, and advanced analytics. The retail landscape is changing fast – it’s time to change with it.

    Live Expert Guidance

    Gain real-time access to a product expert who can walk you through the features most relevant to your business, answer questions, and show you exactly how the software can support your growth goals.

    Actionable Recommendations

    Leave the demo with clear, actionable recommendations on how to leverage retail optimisation tools to maximize efficiency and profitability, all based on your unique business data and objectives.

      Insights for Category Management

      Advanced AI solution to meet retailers’ critical need for smarter merchandising

      AI (Artificial Intelligence) | Press Release

      Advanced AI solution to meet retailers’ critical need for smarter merchandising

      29th March 2022 | 2 min read Retail Express has announced a major upgrade to its intelligent merchandising software, RE2.0, introducing significant AI enhancements. This upgrade will ensure its products reap the benefits of artificial intelligence, enabling the delivery of smarter merchandising and collaboration tools to support the modern retail industry and better meet global customer demand. The digitalisation of the retail industry is driving leaders to …

      Learn more
      AI-driven planning tools hold the key to successful supplier collaboration

      AI (Artificial Intelligence) | In the news

      AI-driven planning tools hold the key to successful supplier collaboration

      7th August 2022 | 4 min read Retail Express’ CEO, Barry Grange, considers the benefits of algorithmic retailing technology to help retailers cement better supplier relationships in today’s competitive marketplace.  Retail success comes from an ability to delight customers, operate with excellence and effectively leverage financial incentives to drive and maintain footfall. Yet the deepening cost-of-living crisis with soaring inflation rates, rocketing energy bills, and as a …

      Learn more
      AI the key to navigating retail compliance fluidly and with agility

      AI (Artificial Intelligence) | Blog

      AI the key to navigating retail compliance fluidly and with agility

      = Summary: Ed Betts says retailers must build the agility found in intelligent merchandising to get ahead of regulatory pressure and market fluctuations before it is too late. Is your retail business future ready? Major political shifts, changes in legislation, economic uncertainty, and the difficulty of convincing cautious customers to spend: it’s a difficult landscape.  Changing market dynamics must be met head on if retailers are going …

      Learn more

      Category Management FAQs

      Book a Personalised Demo