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Assortment Management
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Category Management
Building profitability with data-driven decisions

Retail Express helps retailers harness AI and real-time data to transform category management activities into a proactive, intelligence-driven function – delivering category management solutions that eliminate inefficiencies. Through our fully integrated system, merchandising and purchasing teams benefit from easy-to-use tools, including automated workflows which eliminate inefficiencies, live category and market performance dashboards, and future-thinking scenario testing functions.
Your data drives your decisions, and Retail Express’ category management software tools help you make sense of it. Power up your category management with features like:
Category Management
Retail Express category management software helps retailers turn strategy into profitable action. Replace the disconnected teams, spreadsheets and siloed systems that make category management difficult with a single environment for planning, modelling and optimising activity. Connect every decision to your organisational strategy, and cleanly communicate that connection business-wide.
Category management solutions from Retail Express encapsulate all aspects of a retailer’s go-to-market approach. Forecast demand, simulate scenarios, and understand commercial impact before you commit. Use pre-market profit & loss calculations to ensure your proposition is tuned to deliver the best possible results, and build on in-store strategies with accurate projections of commercial performance. Move quickly when market conditions demand it, protect your margin, and boost promotion returns reliably and quickly.
With budgets, competitor activity and market conditions built into the planning process, Retail Express helps retailers find the balance between price, promotion and profitability. This is commercial impact analysis that works, turning category management into a controlled and commercially focused route from strategy to execution.
Analytics, Insight & Reporting
Retail Express gives retailers the insight and analysis they need to understand category management, category performance, customer demand and commercial opportunity all in one place. The dashboard and reporting tools track performance by category, market and banner, combining historical data and forward-looking analysis to help teams evaluate what has happened and act on what happens next.
This is true business intelligence, and with drill-down capability and intervention possible at every level, retailers can move from a high-level view into the detail behind performance. Category teams can identify where action is needed, understand the impact of their decisions, and intervene before margin, availability or promotional effectiveness is put at risk.
Retail Express scientifically supports the principle of category management, with a relentless focus on commercial performance, analytics and evaluation. Category P&L brings together the impact of all prices, markdowns, incentives, promotions, adverts, events, in-store displays, flyers, coupons, loyalty bonuses and mailers into a real-time simulation that understands the effect of each touch point on the customer. Use live insights to test and refine commercial outcomes before any plan leaves the drawing board.
Module Capabilities
Retail Express’ intelligent merchandising engine brings AI, real-time data and automation into category management. It unites retail businesses by allowing them to manage pricing, promotions, forecasting, optimisation and supplier collaboration from a single platform, or choose those modules that matter most to them. It supports agile thinking, boosts productivity and drives commercial gains.
The category management software itself assembles key data in a familiar format and supports the validation of go-to-market strategies by providing a clear view of key performance indicators across category, store, company and market, with sales, volume, profit and margin tracked against current and projected performance.
Forecasting tools take account of cross-product impacts and expected uplifts, helping you anticipate and prepare replenishment and supply chain activity with greater accuracy. Scenario modelling allows teams to test different commercial plans before launch, while category P&Ls show the likely impact of business variables on future sales and profitability.
Retail Express also supports go-to-market planning by category, sub-category, store and market, with analytical worksheets for key marketing levers and business intelligence tools for reporting, interrogation and data mining. Assortment planning adds further insight into the historical, current and predicted performance of products within each range. Combined with other smart retailing modules Retail Express helps category management drive improvements over merchandising strategy, tactics and execution. This is about achieving sales, volume, profit, and margin targets with ease.
End-to-End Category Management Solutions
Retail Express gives retailers end-to-end control of category management, bringing planning, analysis, execution and review into a single, integrated, commercially robust platform.
Effective category management depends on understanding the ways product groups perform, how shoppers respond and where commercial opportunities exist. Our category management software supports that process from top to bottom. Retail Express helps retailers coordinate cross-functional teams, optimise their commercial strategy, and maximise sales and profit by targeting the changing needs of the customer.
Modern retail demands consistency in a go-to-market approach. Retail Express is the category management solution that provides the structure, insight and control needed to turn category strategy into measurable commercial performance aligned to the total business strategy.
Strategy, insights and action made easy

Building a category management procurement strategy means going beyond simple merchandising. It’s about synchronicity. When you align strong assortment management with pinpoint execution, you create measurable outcomes. More profit, less waste, and a customer experience that counts.
Retail Express offers a suite of AI-powered tools that provide the insights and analytics which ensure that every step of the process – every pricing strategy, promotion and merchandising decision – helps every other step.
Harnessing the power of centralised data and AI analytics also helps to bring your business together. Eliminating operational silos and enhancing cross-functional collaboration enables decisions that benefit retailers from top to bottom. Unified planning, automated workflows and predictive insights offer clarity to all departments and empower businesses to stay ahead of market shifts and never miss an opportunity. Take control of your category planning and empower your business to thrive.
See AI Retail Optimisation in Action
Discover how Retail Express can revolutionise your merchandising approach with AI driven insights, automation, and advanced analytics. The retail landscape is changing fast – it’s time to change with it.
Gain real-time access to a product expert who can walk you through the features most relevant to your business, answer questions, and show you exactly how the software can support your growth goals.
Leave the demo with clear, actionable recommendations on how to leverage retail optimisation tools to maximize efficiency and profitability, all based on your unique business data and objectives.

AI (Artificial Intelligence) | Press Release
Advanced AI solution to meet retailers’ critical need for smarter merchandising
29th March 2022 | 2 min read Retail Express has announced a major upgrade to its intelligent merchandising software, RE2.0, introducing significant AI enhancements. This upgrade will ensure its products reap the benefits of artificial intelligence, enabling the delivery of smarter merchandising and collaboration tools to support the modern retail industry and better meet global customer demand. The digitalisation of the retail industry is driving leaders to …
Learn more
AI (Artificial Intelligence) | In the news
AI-driven planning tools hold the key to successful supplier collaboration
7th August 2022 | 4 min read Retail Express’ CEO, Barry Grange, considers the benefits of algorithmic retailing technology to help retailers cement better supplier relationships in today’s competitive marketplace. Retail success comes from an ability to delight customers, operate with excellence and effectively leverage financial incentives to drive and maintain footfall. Yet the deepening cost-of-living crisis with soaring inflation rates, rocketing energy bills, and as a …
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AI (Artificial Intelligence) | Blog
AI the key to navigating retail compliance fluidly and with agility
= Summary: Ed Betts says retailers must build the agility found in intelligent merchandising to get ahead of regulatory pressure and market fluctuations before it is too late. Is your retail business future ready? Major political shifts, changes in legislation, economic uncertainty, and the difficulty of convincing cautious customers to spend: it’s a difficult landscape. Changing market dynamics must be met head on if retailers are going …
Learn moreCategory Management FAQs
What is category management software and what does Retail Express offer?
Category management software helps retailers plan, analyse and execute product group strategies across pricing, promotions, assortment and supplier activity. Retail Express delivers a fully integrated category management solution built around AI and real-time data. This gives teams a single platform to manage every element of their go-to-market approach, aligning category with total business strategy.
How does AI improve category management in Retail Express?
Retail Express uses AI and machine learning to generate accurate demand forecasts, model the impact of pricing and promotional decisions before implementation, and simulate unique scenarios within a category plan. This helps retailers make smarter, faster decisions with greater commercial confidence.
Does Retail Express support end-to-end category management?
Yes. The platform covers the full category management lifecycle – from strategy and assortment planning through to pricing, promotions, supplier collaboration and in-store execution – all within a single, integrated solution.
Can Retail Express model the financial impact of category decisions before they go live?
Yes. Before committing to any activity, Retail Express presents a go-to-market P&L so that entire propositions can be carefully tuned. This commercial impact analysis works alongside optimisation tools to achieve the best mix of price and promotion positioning.
How does Retail Express handle assortment planning?
The assortment planning module provides insight into the performance of items, helping retailers refine category strategy based on real data rather than assumption.
Can the category management module work alongside other Retail Express modules?
Yes. The category management module is designed to work in combination with pricing, promotions, supplier collaboration and media modules, or each module can be used independently. Together they deliver greater control over merchandising strategy, tactics and execution.
What reporting and analytics does the category management software provide?
The platform includes reporting of key performance indicators by category, company and market, with real-time projections of commercial performance, drill-down reporting, a category P&L, and a business intelligence platform for data mining, analysis and interrogation.
How does Retail Express support cross-functional working in category management?
By centralising data and eliminating operational silos, Retail Express aligns decisions across buying, merchandising and marketing teams, ensuring that all actions taken are consistent with organisational strategy and communicated efficiently across the business.
Discover related Retail Express capabilities:
Explore more of the Retail Express platform to see how our integrated AI solutions support every stage of your category management strategy: from assortment planning and pricing to supplier collaboration and AI-driven optimisation.
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