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Promotion Planning
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Promotion Management
Promotions
More About the Retail Express AI Promotion Planning Module
Take the guesswork out of promotion planning. Retail Express offers a comprehensive AI-boosted suite of planning and tracking tools, putting every aspect at your fingertips, and enabling you to manage the performance of long-term calendars of promotional events.
With our Offer Planning Workbench staff can easily create and interact with promotions; automated tools make it simple to generate a variety of suggested promotional offers, including price discounts, BOGO, coupons, meal deals, and loyalty incentives. All this, along with features like:
AI-Driven Promotion Management
Get results with an AI-driven promotion planning and execution solution designed to increase revenue, protect your margins and cut out inefficiency. Create your optimal go-to-market plan, testing and refining promotions before launch using the advanced Retail Express AI analytic engine. Evaluate different combinations of offers, products and channels to ensure each campaign meets expected commercial outcomes. Boost third-party cooperation with Retail Express’ advanced supplier portal.
Real-time visibility across promotional activity, supported by structured workflow and change control, makes it easier to manage overlapping campaigns across multiple markets and time periods. Integrated reporting provides a clear view of performance before, during and after execution, enabling continuous optimisation and a 360-degree view of results.
Connect promotion planning with category strategy, pricing, supplier funding and media execution. One unified environment powers coordinated cross-team decision-making, where you can build and manage complex long-term promotional calendars aligned to forecast sales, margin and category performance.
Advanced Offer Planning & Creation
Retail Express gives you the tools you need to create and manage promotional offers with precision.
Offer planning – A dedicated offer planning and management environment built for scale, Retail Express’ offer planning workbench unlocks detailed planning at the SKU level, across categories, suppliers and time horizons, with full visibility of performance metrics and historical comparisons through the entire offer lifecycle.
Offer creation – Design a wide range of promotional offer types, including price reductions, multi-buy promotions, loyalty incentives and bundled deals, forecasting their performance to understand impact on demand and revenue. Built-in comparison tools allow multiple offer scenarios to be evaluated side-by-side and linked to a specific program, campaign, or event, helping you select the most effective approach.
Smart offer generator – Ensure every offer supports broader merchandising strategy rather than operating in isolation. The Retail Express smart offer generator allows the creation of complex, multi-item and multi-transaction offers which bridge departments and keep customers coming back.
Seamless POS integration means even the most complex offers, including muti-store visits and multi-spend offers, are executed accurately at store level.
Offer Optimisation & Promotional Pricing
Retail Express offers an interactive UI and analytics tools which help you boost revenue growth and GMROI with a promotion pipeline that works for you.
Offer pricing evaluation – Optimise promotional performance across every customer touch point – from price, offer and loyalty deals to kiosks, flyers, and signage – using advanced demand modelling and price elasticity analysis. Retail Express streamlines the interaction between promotional prices, displays, ad placement and media activity, enabling a more accurate view of the way campaigns influence customer behaviour. Find the right mix for a profitable go-to-market plan.
Optimised promotion selection & pricing – Use advanced analytics to evaluate the selection and pricing strategies of promotional items in the context of full category performance, accounting for cannibalisation, halo effects and cross-product interactions between each set of promotional offers.
Advanced user interface – Integrated visualisation and reporting provide clear insight into expected and actual outcomes, supporting more consistent decision-making over time. Analytics can examine all vendor deals to determine if they fit your strategic direction, all without the need for category or analyst involvement.
Supplier Collaboration & Negotiation
Retail Express’ supplier negotiation tools help you strengthen supplier relationships and improve promotional outcomes through structured collaboration and negotiation. Early, shared visibility of planned promotional activity allows buyers and suppliers to align on products, funding and expected performance.
Track proposed deals, target discounts, and supplier contributions within a single system, ensuring all commercial inputs are captured, evaluated, audited and never missed. Collaboration between marketing, buying and merchandising means you can make agreements with vendors based on deep item-level forecasting, providing a clear view of expected sales, margin and return.
By connecting supplier negotiation directly to promotional planning and execution, Retail Express helps you secure stronger commercial terms while maintaining consistency of supply and delivery.
Execute end-to-end promotion strategies with impact
Simply running promotions isn’t enough. Retail success is built on carefully crafted campaigns that drive sales while protecting margins. Inefficient promo planning could result in excessive discounts, stock imbalances, and missed revenue opportunities. Retail Express removes the guesswork: our AI-driven optimisation tools help to ensure every offer is both compelling and profitable.
With a seamless, data-driven approach, you can plan, test, and refine promotions with confidence. Promotion tracking functions offer full visibility across the promotional cycle, from deal negotiation and supplier collaboration to in-depth performance analytics. And with a deep knowledge of internal data, forecasting functions help businesses ensure that discounts work in their favour rather than eroding value.
The AI-powered insights of our promotion management software allow retailers to continuously evaluate promotion effectiveness, allowing for real-time adjustments that enhance results. It’s time to eliminate ineffective campaigns, optimise selection and pricing, and create strategic promotions that not only attract customers but also build long-term loyalty and profitability.
See AI Retail Optimisation in Action
Retail Express can help you take the next step in your promo planning journey – create the kind of pinpoint promotions that put profit first and keep customers coming back time and time again.
Gain real-time access to a product expert who can walk you through the features most relevant to your business, answer questions, and show you exactly how the software can support your growth goals.
Leave the demo with clear, actionable recommendations on how to leverage retail optimisation tools to maximize efficiency and profitability, all based on your unique business data and objectives.
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Learn morePromotions FAQ
What types of promotional offers can Retail Express manage?
Retail Express supports a wide range of offer types including Price or % Off, Multi-buy, BOGO, Coupons, Loyalty Points & Spend, Limited Quantity Discounts, Meal Deals, Cheapest Free, Free Gift, and more complex multi-spend and multi-visit offers.
How does Retail Express AI improve promotion planning?
The AI analytics engine forecasts the likely outcomes of different promotional strategies, models customer demand across multiple touchpoints, and helps identify the most profitable combination of ads, items and offers - reducing guesswork and loss-making promotions.
Can I plan promotions across multiple years?
Yes. The Promotional Planning module supports multi-year calendars of events and activities, with budgets, forecasts and tracking built in at every level.
How does Retail Express handle supplier negotiations for promotions?
The Supplier Negotiation function allows buyers to record proposed deals, set target discounts, and reserve promotional offers for specific items - all with access to item-level sales and commercial forecasts throughout the negotiation process.
Can Retail Express assess the impact of one promotion on other products?
Yes. The Optimised Promotion Selection & Pricing module accounts for cannibalisation and cross-effects between promotional offers within the AI modelling, giving a full view of the forecasted performance on the wider category or department.
How does Retail Express integrate promotions with in-store execution?
Offers can be linked directly to ad/flyer placement, promotional displays, and in-store signage or poster creation all from within the offer screen. Negotiation of media placements can be managed as part of the negotiation process or separately.
Can vendors and suppliers collaborate within the platform?
Yes. The Supplier Portal facilitates cooperation and negotiation of Trade Funds and Joint Business Plans between supplier and retailer, supporting a more consistent and profitable outcome across buying, merchandising and marketing teams.
Discover Retail Express’ promo capabilities:
Explore more of the Retail Express platform to see how our integrated AI solutions support every stage of your promotional strategy: from offer creation and pricing to supplier collaboration and AI-driven optimisation.
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