Promotion & Offer Effectiveness Whitepaper

AI (Artificial Intelligence) | Blog

Ed Betts highlights the importance of a transition to rules-based pricing and the benefits that retail price optimisation software can bring to retailers struggling to keep up.

Analytics | Blog

5th February 2015 | 1 min read Automatically taking account of past/present/future merchandising plans for each new merchandising decision be that a price, promotion or advert. Tracking the impact and cross effects of those decisions in real-time. Enabling you to make more informed decisions about your category. Visibility Accurately see the impact of all current and planned merchandising activities on all new activities such as prices, promotions, …

Category Management | Blog

= Summary: Ed Betts discusses the potential for retailers to lose sight of their supplier interactions – and argues that it is time for a change of perspective and technique. Retailers sit between the economic forces of supply and demand. Profit is found in the balance between the pull of customers’ needs and the push of supplier priorities. But getting there is a chaotic, difficult process with …

AI (Artificial Intelligence) | Opinion Piece

21st November 2022 | 2 min read By Edward Betts, European General Manager, Retail Express The deepening cost-of-living crisis with soaring inflation rates and energy bills, and as a result, a more cautious customer, has put significant pressure on the retail industry. Retailers are now having to work harder and think smarter to create stand-out promotions through closer collaboration with suppliers. This relationship is a fundamental part …