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How to maintain pricing consistency across thousands of SKUs – without losing your strategy
A coherent category pricing strategy can still break down across a large assortment. We explore how retailers can preserve pack-size logic, brand differentials and category roles as thousands of individual prices change. The pricing consistency problem nobody talks about Retailers cannot simply move prices up and down at will. Managing pricing means managing thousands of intersecting decisions spanning categories, stores, suppliers and competitors, while accounting for pack …
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