Foodlands Case Study

Foodland, one of Australia’s most trusted supermarket brands, partnered with Retail Express to modernise its promotional and category operations as the business faced increasing complexity and growing reliance on manual, legacy processes

Foodland, one of Australia’s most trusted supermarket brands, partnered with Retail Express to modernise its promotional and category operations as the business faced increasing complexity and growing reliance on manual, legacy processes. With promotions, supplier negotiations and planning spread across multiple systems and workflows, Foodland set out to create a single, connected way of working across Grocery and Liquor.

This case study explores how Foodland transformed its end-to-end promotional ecosystem by digitising workflows, embedding loyalty into core category processes, and strengthening governance and data foundations. Delivered on time and without disruption to retailers, the program has improved operational efficiency, enhanced visibility of sales and margin performance, and enabled stronger collaboration with suppliers — positioning Foodland for continued innovation and long-term growth.