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Media Planning
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Media and Display
A smart approach to media planning
Retail Express’ comprehensive media planning tools empower retailers with data-driven insights and advanced automation. Maximise sales with forecasting, integration, and AI-powered promotional display tools that strategically place products in high-traffic display areas and track effectiveness. Algorithmically driven and boosted by market-leading AI, Retail Express helps retailers take back control of every aspect of their media planning operations, including:
Media & Display
Turn marketing strategy into coordinated activity across every channel, campaign and store with Retail Express Media & Promotional Display tools. Gain central control of marketing and merchandising activity while giving teams the shared tools they need to work effectively. Plan campaigns across flexible timelines, keeping brand objectives and traffic-generation activity aligned with your commercial goals.
Market Planning
Build every campaign around clear projected outcomes, budgets, and expected financial performance. The Retail Express Merchandising module brings campaigns, retail media planning, and wider marketing activity into one connected environment, combining campaign materials and activities with market data and AI-driven forecasting models to help teams fine-tune plans.
Media Planning
Connect advertising directly with your marketing, event and promotion plans, and bring retail media planning into the same collaborative workflow as the commercial activity it supports. Manage marketing activity from one place and with one shared plan. Integrated workflow, version control and change management maintain consistent messaging, while retail analytics software based on elasticity demand models enables real-time simulation of campaign impact.
Ad Development & Optimised In-Store Promotional Displays
Take your campaigns from commercial planning to creative production and in-store execution without losing control of the detail.
Ad Development Studio
Retail Express connects promotional planning with the production of advertising and media assets for a seamless, cost-effective ad production process. InDesign compatibility enables a quick hand-off to graphic designers, while linked approved campaign information ensures minimal manual re-entry, helping ads reach production faster with fewer errors.
Promotional Store Displays
Use promotional display tools to plan, allocate and evaluate in-store space across your entire retail network. Teams can compare the performance of in-store promotional displays against standard sales, assessing which displays and offers deliver the strongest commercial return. Connected merchandising tools also allow margin data to inform product selection, helping retailers optimise display space to meet commercial goals.
Workflow & Change Management
Keep complex campaigns moving across departments, deadlines and approval stages with Retail Express’ workflow and change management tools. Tracking milestones, task status and production progress gives teams a clear view of approaching deadlines and helps them address potential delays early. Progressive change controls protect approved information and provide a clear revision record.
Media planning, ad development and promotional display tools are connected within the same environment, helping campaigns reach stores on schedule, on budget and in line with strategic goals.
End-to-End Media & Display Capabilities
Retail Express offers end-to-end media and display management that puts retailers in control. Modules include:
Together, these capabilities give retailers one platform to plan, execute, review and optimise all media and marketing activities, with custom-built retail AI and real-time data supporting every stage.
Streamline Marketing & Maximise Impact
Retailers need marketing solutions that enable them to work smarter, not harder. Adopting automated, AI-powered marketing tools gives retailers the ability to execute campaigns with greater precision, efficiency, and control. By automating complex media planning workflows and integrating real-time data, businesses can reduce operational overhead, minimise costly errors, and accelerate campaign delivery.
With Retail Express, data-driven decision-making replaces guesswork, allowing retailers to allocate marketing and advertising budgets more effectively and maximise return on spend. Smarter forecasting ensures that promotions reach the right audience at the right time, boosting customer engagement and increasing sales.
Seamless collaboration across departments eliminates silos, improving coordination between advertising, merchandising, and store operations. Remove the barriers that make marketing sticky and build a more agile business that can respond quickly to market changes, optimise its promotional strategies, and maintain a competitive edge.
See AI Retail Optimisation in Action
Retail Express empowers retailers to deliver compelling, high-impact marketing with less effort, driving stronger brand visibility, higher conversions, and sustained profitability. Find out how we can help.
Gain real-time access to a product expert who can walk you through the features most relevant to your business, answer questions, and show you exactly how the software can support your growth goals.
Leave the demo with clear, actionable recommendations on how to leverage retail optimisation tools to maximize efficiency and profitability, all based on your unique business data and objectives.
AI (Artificial Intelligence) | Press Release
Advanced AI solution to meet retailers’ critical need for smarter merchandising
29th March 2022 | 2 min read Retail Express has announced a major upgrade to its intelligent merchandising software, RE2.0, introducing significant AI enhancements. This upgrade will ensure its products reap the benefits of artificial intelligence, enabling the delivery of smarter merchandising and collaboration tools to support the modern retail industry and better meet global customer demand. The digitalisation of the retail industry is driving leaders to …
Learn more
AI (Artificial Intelligence) | In the news
AI-driven planning tools hold the key to successful supplier collaboration
7th August 2022 | 4 min read Retail Express’ CEO, Barry Grange, considers the benefits of algorithmic retailing technology to help retailers cement better supplier relationships in today’s competitive marketplace. Retail success comes from an ability to delight customers, operate with excellence and effectively leverage financial incentives to drive and maintain footfall. Yet the deepening cost-of-living crisis with soaring inflation rates, rocketing energy bills, and as a …
Learn more
AI (Artificial Intelligence) | Blog
AI the key to navigating retail compliance fluidly and with agility
= Summary: Ed Betts says retailers must build the agility found in intelligent merchandising to get ahead of regulatory pressure and market fluctuations before it is too late. Is your retail business future ready? Major political shifts, changes in legislation, economic uncertainty, and the difficulty of convincing cautious customers to spend: it’s a difficult landscape. Changing market dynamics must be met head on if retailers are going …
Learn moreMedia & Display FAQs
What are promotional display tools and how does Retail Express support them?
Promotional display tools help retailers identify, set up and manage in-store displays across their store network. Retail Express provides functionality to allocate promoted products to the highest-margin display locations, such as end caps, gondolas, dump bins, and shelf talkers, and track increases in purchases versus standard sales.
How does Retail Express connect media planning with promotions and events?
The Advertising module connects seamlessly with marketing, event and promotion planning, managed collaboratively in one place. Advertising and media activities are collated by type – flyers, posters, TV, radio, email, web, digital screens, on shelf display and more – with templates that drive development into actionable ads.
Does Retail Express integrate with Adobe InDesign?
Yes. The Ad Development Studio can pass templates, layouts, content, digital assets and messaging details directly to Adobe InDesign (or similar) in a controlled and secure manner, allowing graphic designers to finalise ads in their chosen environment.
How does Retail Express handle workflow across multiple campaigns and teams?
The Workflow module manages tasks, milestones and task status across the full development and production process. It chases users for task completion, manages due milestones, and places marketing instruments like flyers under change control.
Can Retail Express measure the impact of different media types on sales?
Yes. Retail Express analytics uses elasticity demand models to provide real-time simulation of the impact of using different types of media, giving retailers a data-driven view of which advertising activities drive the best results.
What campaign and budget planning capabilities does the platform offer?
Campaigns can be built around an outline description of goals, objectives, budgets and financial performance goals. The Event Management functionality also allows the input of external market, economic and demographic data to fine-tune forecasting and support more accurate campaign planning.
How does the media and display module fit within the wider Retail Express platform?
Media & Display is fully integrated into the Retail Express platform, connecting with pricing, promotions, supplier collaboration and category management modules to ensure that all marketing, merchandising and trading activities are aligned and managed within a single, unified solution.
What in-store display management features does Retail Express provide?
The platform manages the identification and setup of promotional displays for all stores within a banner format, group of stores or a specific store. It maintains all store display types and their distribution across the network and allocates promotional products to each display to support retailers’ promotional plans.
Discover related Retail Express capabilities:
Explore more of the Retail Express platform to see how our integrated AI solutions support every stage of your retail marketing strategy: from media planning and promotional display tools to supplier collaboration and AI-driven campaign optimisation.
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