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Media Planning
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Media and Display
A smart approach to media planning
Retail Express’ comprehensive media planning tools empower retailers with data-driven insights and advanced automation, enabling smarter media and promotional display management. Leverage real- time forecasting to predict campaign performance, integrate supplier-funded promotions seamlessly, and define and manage promotional campaigns based on market insights and financial goals.
Algorithmically driven and boosted by market-leading AI, our software helps retailers take back control of managing their media planning operations, with features including:
Seamless Ad Development & Execution
Create high-quality ads using structured templates, with Adobe InDesign integration for streamlined production.
Optimised In-Store Promotional Displays
Maximise sales by strategically placing products in high-traffic display areas and tracking effectiveness.
Intelligent Workflow Automation
Coordinate teams, manage campaign milestones, and ensure timely execution with automated workflow management tools.
Bespoke Impact Assessment
Our software helps you measure advertising elasticity of demand based on market price, live availability data, and the formula that works for you.
Streamline Marketing & Maximise Impact
Retailers need marketing solutions that enable them to work smarter, not harder. Adopting automated, AI-powered marketing tools gives retailers the ability to execute campaigns with greater precision, efficiency, and control. By automating complex media planning workflows and integrating real-time data, businesses can reduce operational overhead, minimise costly errors, and accelerate campaign delivery.
With Retail Express, data-driven decision-making replaces guesswork, allowing retailers to allocate marketing and advertising budgets more effectively and maximise return on spend. Smarter forecasting ensures that promotions reach the right audience at the right time, boosting customer engagement and increasing sales.
Seamless collaboration across departments eliminates silos, improving coordination between advertising, merchandising, and store operations. Remove the barriers that make marketing sticky and build a more agile business that can respond quickly to market changes, optimise its promotional strategies, and maintain a competitive edge.
See AI Retail Optimisation in Action
Retail Express empowers retailers to deliver compelling, high-impact marketing with less effort, driving stronger brand visibility, higher conversions, and sustained profitability. Find out how we can help.
Gain real-time access to a product expert who can walk you through the features most relevant to your business, answer questions, and show you exactly how the software can support your growth goals.
Leave the demo with clear, actionable recommendations on how to leverage retail optimisation tools to maximize efficiency and profitability, all based on your unique business data and objectives.
AI (Artificial Intelligence) | Press Release
Advanced AI solution to meet retailers’ critical need for smarter merchandising
29th March 2022 | 2 min read Retail Express has announced a major upgrade to its intelligent merchandising software, RE2.0, introducing significant AI enhancements. This upgrade will ensure its products reap the benefits of artificial intelligence, enabling the delivery of smarter merchandising and collaboration tools to support the modern retail industry and better meet global customer demand. The digitalisation of the retail industry is driving leaders to …
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AI (Artificial Intelligence) | In the news
AI-driven planning tools hold the key to successful supplier collaboration
7th August 2022 | 4 min read Retail Express’ CEO, Barry Grange, considers the benefits of algorithmic retailing technology to help retailers cement better supplier relationships in today’s competitive marketplace. Retail success comes from an ability to delight customers, operate with excellence and effectively leverage financial incentives to drive and maintain footfall. Yet the deepening cost-of-living crisis with soaring inflation rates, rocketing energy bills, and as a …
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AI (Artificial Intelligence) | Blog
AI the key to navigating retail compliance fluidly and with agility
= Summary: Ed Betts says retailers must build the agility found in intelligent merchandising to get ahead of regulatory pressure and market fluctuations before it is too late. Is your retail business future ready? Major political shifts, changes in legislation, economic uncertainty, and the difficulty of convincing cautious customers to spend: it’s a difficult landscape. Changing market dynamics must be met head on if retailers are going …
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