Category Management

Category Roles/Strategies/Tactics – Category Impact – Category AssessmentMargin Management

Take control of your categories with a systematic, disciplined approach, bringing together in one solution all aspects of pricing and promotions as part of an overall integrated marketing approach that considers and identifies the shopper’s needs to improve turnover and profit. A Category Management approach is essential for developing a cohesive sourcing strategy and to deliver an efficient purchasing approach. Critical to this approach is the ability to set objectives and targets for the categories and to continually assess their performance against budget and competition.