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Promotion Planning
Promotion Evaluation
Promotion Review
Promotion Analytics
Promotion Management
Promotions
Comprehensive Features for Sharper Promotion Optimisation
Take the guesswork out of promotion planning. Retail Express offers a comprehensive AI-boosted suite of planning and tracking tools, putting every aspect at your fingertips, and enabling you to manage the performance of long-term calendars of promotional events.
With our Offer Planning Workbench staff can easily create and interact with promotions; automated tools make it simple to generate a variety of suggested promotional offers, including price discounts, BOGO, coupons, meal deals, and loyalty incentives. All this, along with features like:
Smart Offer Generator
Build complex promotions that include multi-item discounts, multi-spend deals, and offers across multiple store visits.
Promotional Forecasting
Use AI to analyse price elasticity, estimate demand, and predict the impact of different promotion strategies.
Supplier Negotiation Support
Record proposed promotions, track discount targets, and analyse vendor deals to ensure profitable agreements.
Integrated Media & Promotional Display Planning
Connect promotions, ads, flyers, and in-store signage into one cohesive marketing strategy.
Execute end-to-end promotion strategies with impact
Simply running promotions isn’t enough. Retail success is built on carefully crafted campaigns that drive sales while protecting margins. Inefficient promo planning could result in excessive discounts, stock imbalances, and missed revenue opportunities. Retail Express removes the guesswork: our AI-driven optimisation tools help to ensure every offer is both compelling and profitable.
With a seamless, data-driven approach, you can plan, test, and refine promotions with confidence. Promotion tracking functions offer full visibility across the promotional cycle, from deal negotiation and supplier collaboration to in-depth performance analytics. And with a deep knowledge of internal data, forecasting functions help businesses ensure that discounts work in their favour rather than eroding value.
The AI-powered insights of our promotion management software allow retailers to continuously evaluate promotion effectiveness, allowing for real-time adjustments that enhance results. It’s time to eliminate ineffective campaigns, optimise selection and pricing, and create strategic promotions that not only attract customers but also build long-term loyalty and profitability.
See AI Retail Optimisation in Action
Retail Express can help you take the next step in your promo planning journey – create the kind of pinpoint promotions that put profit first and keep customers coming back time and time again.
Gain real-time access to a product expert who can walk you through the features most relevant to your business, answer questions, and show you exactly how the software can support your growth goals.
Leave the demo with clear, actionable recommendations on how to leverage retail optimisation tools to maximize efficiency and profitability, all based on your unique business data and objectives.
AI (Artificial Intelligence) | Blog
Black Friday: How can algorithmic retailing ensure a successful event?
3 min read | Ed Betts, General Manager Retail Lead Europe, Retail Express Worldwide activity surrounding Black Friday has never been stronger. Over 53% of US consumers plan to make a purchase[1] while UK consumers are expected to spend £8.71 billion[2] over the 2022 Black Friday weekend. It’s an event which represents a huge opportunity to drive up customer numbers and generate sales. But first must come …
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Assortment | Blog
Refocus on promotional mix over price to win back customer loyalty
3 min read | By Ed Betts, General Manager – Retail Lead Europe at Retail Express Grocery price inflation has hit a record high, resulting in the prediction that households will face an extra £788 on their annual shopping bill[1]. Worried customers have already made adjustments to shopping patterns and cut back on spending. For retail businesses, the financial squeeze caused by product and supply chain pressures …
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AI (Artificial Intelligence) | Blog
AI the key to navigating retail compliance fluidly and with agility
= Summary: Ed Betts says retailers must build the agility found in intelligent merchandising to get ahead of regulatory pressure and market fluctuations before it is too late. Is your retail business future ready? Major political shifts, changes in legislation, economic uncertainty, and the difficulty of convincing cautious customers to spend: it’s a difficult landscape. Changing market dynamics must be met head on if retailers are going …
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