Our Solutions

Finding effective promotions that engage your customers is hard enough, but ineffective promotions that do not maintain your strategic goals and cannibalise the rest of the category, can undermine customer confidence and lead to margin erosion and reduced profits.

To solve this problem your promotion planning and supplier collaboration needs to break through the traditional departmental silos with a single “one version of the truth” plan. Shared in real time with workflow and automation combining all aspects of the promotional process.

Effectively managing and coordinating supplier negotiations can be challenging for the most advanced retailers, and claiming back trade funds from promotions is a never-ending chore.

Transform the interaction between your Traders/Buyers and Suppliers to drive increased supplier funding and better offers whilst dramatically improving the collection of funds, reducing the cost and timescale of collection.

Most retailers fail to effectively plan, review and assess the category in a joined-up way undermining Sales and profits.

This can be resolved with an overarching strategy and tactics for a Retailer’s go-to-market activities, providing the analysis, assessment and review of all the key elements that make up category management. AI-powered functions drive the category management processes including Predicted P&Ls; and directly support the reporting and insight tools.