Promotion management
Promotional Planning – Offer Planning – Offer Creation – Smart Offer Generator
Offer Pricing Evaluation – Optimized Promotion Selection & Pricing – Supplier Negotiation for Promotions
Plan your promotions and evaluate alternatives, review all options, select the best mix of ads, items, offers etc., thus creating a compelling and optimum go-to-market plan. Incorporating vendor support ensures consistency with supplier collaboration plans and the combining of marketing and trading incentives with media provides the basis for the financial view of offers, ads, flyer pages and sections as part of the category P&L.