Promotion management

Promotional Planning – Offer Planning – Offer Creation – Smart Offer Generator
Offer Pricing Evaluation – Optimized Promotion Selection & Pricing – Supplier Negotiation for Promotions

Plan your promotions and evaluate alternatives, review all options, select the best mix of ads, items, offers etc., thus creating a compelling and optimum go-to-market plan. Incorporating vendor support ensures consistency with supplier collaboration plans and the combining of marketing and trading incentives with media provides the basis for the financial view of offers, ads, flyer pages and sections as part of the category P&L.

Promotional Planning

The Promotional Plan provides tools to build multi-year calendars of events and activities and then detail those entries as the plan is built out. The module supports promotional programs, themes, regular reoccurring events, ad hoc events, budgets, forecasts and the tracking and status of those activities, especially their completeness and access to the promotional offers that have been assigned to those individual events; the detail includes forecasts of sales / profits for all items/offers set up within each activity.

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Offer Planning

The Offer Planning workbench provides an environment to view, create, amend and analyze offers by item within families/category across the time horizon with year to year comparisons, planning at the day or week level over one or more years. All aspects of the offer life-cycle can be accessed from the Offer Planning workbench, using right click and mouse over options. The Offer Plan is viewable in many forms; fully open by item, within category, or by item within supplier, or by specific offer types, etc., The Offer Plan shows metrics for the number of offers by week across a category and for an item across the planning horizon.

Offer Creation

Provides the ability to create promotional “offers” such as Price Off, BOGO, Coupon, Loyalty, Points, Limited Quantity Discount, Meal Deal, Cheapest Free etc, with forecast support to evaluate the impact of the incentives on the promoted item and those affected by the offer, taking account of vendor deals, promotional cost etc. The specific "offer" can be linked to a specific program, campaign or event and through the offer screen can interact with setting an ad/flyer or promotional display or create a sign or poster in the store. This function directly interacts with "offer comparison" which allows multiple offer alternatives to be analysed together.

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Smart Offer Generator

Smart Offer Generator allows the building of more complex offers bringing together groups of items, category or department against which an offer can be assembled; this also supports complex discounts, offers across multiple store visits and multi spend offers. Retail Express can set up and provide the POS with all the necessary data to execute these broader classes of offers.

Offer Pricing Evaluation

Retail Express manages all of the customer demand touch points - price, offer, loyalty, mailers, kiosks, ads, flyers, events, promotions space, labels and signage - and creates elasticity demand models that understand the interaction and collision of those elements together. The science forecasts the likely outcomes of different promotional prices with ads and displays. This allows the user to review all options to choose the best mix of ads, items, offers etc., thus creating a compelling but profitable go-to-market plan. Aligning the buying and selling with each other and incorporating the vendor support, ensures consistency with the collaboration plans with each supplier.

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Optimized Promotion Selection & Pricing

Provides process, functionality and analytics to optimize the selection and pricing of Promotional Items. Showing the best combination of Individual Promotional Item offers to meet the Category/Department criteria showing the combined effects and impact on the overall category/department taking account of cannibalization and cross effects from each set of Promotional Offers. The User Interface provides interactive screens to control and manage this process and graphs and visualization tools to show a deep dive into each item and the output from the analytics engine. RE 2.0 can examine all vendor deals through this process and determine if the deal should be used or declined without Category or Analyst involvement!

Supplier Negotiation for Promotions

Enables the business to record the proposed / intended Category or items that will be in a Promotion before they are finalized. The function also allows promotional planners to record target discounts to be achieved. Buyers can use this function to record negotiations made with vendors for deals (‘Proposed Deals’) and when item selection decisions have been made to create or reserve promotional offers directly for these Items. At any stage in the negotiations the buyers can access detail item level forecasts of sales / profits for all promotional offers and for a promotional activity. Collaboration between Marketing, Buying and Merchandising incorporating vendor support, ensures consistency of supply and a more profitable outcome.

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Promotional Planning - Offer Planning - Offer Creation - Smart Offer Generator
Offer Pricing Evaluation - Optimized Promotion Selection & Pricing - Supplier Negotiation for Promotions

Pricing

Marketing

Promotion management

Promotional Planning – Offer Planning – Offer Creation – Smart Offer Generator Offer Pricing Evaluation – Optimized Promotion Selection & Pricing – Supplier Negotiation for Promotions