Merchandising is dependent on customer behaviour, the basket size and shopping frequency. This behaviour is influence by format, assortment and the price and promotion package; this 'go to market' package is make or break in a competitive market and it must balance regular day to day prices with promotional marketing and loyalty programs whilst achieving category sales and profit goals.
The Unified Merchandising and Demand Management solution combines the Pricing, Promotion, Ad Development Life Cycles and Demand Management Platform within an overall Category/Customer Centric context providing an end to end Merchandizing solution which also encompasses Assortment and is used to create, shape and drive demand.
Unified Merchandising provides the operational aspects of Optimizing, managing, recording and delivering Advertising, Marketing, Pricing, Promotions and Assortment for retailers through the family of Retail Express modules which are co-ordinated by Category and Customer Centric management.
Provides the functionality to operationally manage all aspects of Category and Merchandise activities, i ncluding the tracking of performance and shaping of future demand.
Provides the functionality to operationally manage all aspects of Category and Merchandise activities, within a Customer Centric context using Customer data and Segmentation as the main driver. Includes the tracking of performance and shaping of future demand.
Provides the functionality to organise, structure and view assortments by item by Store either directly or through an API to the retailer own database.
