Most promotions have long lead times, with a majority of the activity occurring at the last minute. Although improved planning can improve this, the activities of competitors and the shifting nature of the market mean that eleventh-hour changes are inevitable. AMP2's integrated processes ensure the accuracy and timeliness of your advertising whilst allowing the campaign to be fine-tuned for maximum impact.

• Enhance all kinds of promotional activity - flyers, inserts, overwrap, posters, local ads, TV, radio…
• Manage multiple ad vehicles and multiple versions of those ad vehicles as a consistent and coherent output.
• Increase control over every step in the potentially complex development of an advertising campaign, whilst reducing timescales and cutting costs.
• Maintain a pro-active approach, with advertising staff involved and informed without delay of the need for new photo shoots or specific art work, for example.
• See mock-ups long before the publishing deadline, providing a greater opportunity for all those involved in the campaign to collaborate.