A well executed promotional event requires careful timing, precise targeting and appropriate publicity. Long and short-term promotions need to combine harmoniously where they overlap, and the objective must be clearly identified and met without any budget overspend. As well as accomplishing all of this, AMP2 will ensure your promotional events convey to the consumer, not just that you have great offers today, but that your outlet is worth visiting week after week after week.

• Plan effective promotions by examining all supplier activity and evaluating competing vendor deals
•  Monitor the progression of all promotional events using an interactive calendar
• Organise your budget across flyers, radio, press.
• Support any offers in the promotion with the most sophisticated regular pricing facilities, such as demand and elasticity forecasting, cross product elasticity, cannibalisation, promotion ROI, modelling and simulation/optimisation, sophisticated price shielding, pricing families, price precedence, prevailing price calculation, POS extract etc.
• Execute the promotion by assigning candidates to individual spots in an ad vehicle, whether that be a flyer or the end caps in a store.
• Evaluate the promotion's performance and return on investment.