Retail Express's Promotional Life Cycle Optimization provides a substantive planning environment within which the 'go to market' for a specific period can be properly organised, evaluated and the AMP2 science tools used to predict future performance. The Promotional Planning module provides planning support for the Marketing and Promotional Plan, for Ad Media Plan and the subsets for Print and Non Print Media; planning support is also provided for Offer and Supplier Planning and all this occurs within a Category and Customer Centric context.
The Marketing and Promotional Plan provides tools to build multi-year calendars of events and activities and then detail those entries as the plan is built out. The module supports Campaigns, Promotional Programs, Themes, regular reoccurring events, ad hoc events, Budgets, Forecasts and the tracking and status of those events, especially their completeness and access to the promotional offers that have been assigned to those campaigns or individual events.; the detail includes forecasts of sales / profits for all items/offers set up within each activity.
The Media Plan recognises the variety of differing types of media and provides a plan for each by media type, Print, TV, Radio, Newspaper, Catalogue, Kiosk, Email's, Mailers, Posters, Labels, Signs, etc., The individual Media Plan allows for the setting up of detail of specific Advertising instances and supports the use of templates to create and then define the plan for that advertising vehicle, say Week 13's Flyer for supermarket format, with any inserts, overwraps and the number of versions if any.
The Offer Planning workbench provides an environment to view, create, amend and analyse offers by item within families/category across the time horizon with year to year comparisons, planning at the day or week level over one or more years. All aspects of the offer lifecycle can be accessed from the offer planning workbench, using right click and mouse over options. The Offer Plan is viewable in many forms, fully open by item, within category, or by item within supplier, or by specific offer types, etc., The Offer Plan shows metrics for the number of offers by week across a category and for an Item across the planning horizon.
Allows the creation and management of product offers including the selection and evaluation with their incentives and other marketing activities.
Allows the creation and management of nonspecific product offers (department, category, brand etc.) including the selection and evaluation of their incentives and other marketing activities.
The creation and management of the whole process for development of ad vehicles like flyers, newspaper ads, TV and Radio etc and their interaction with promotional offers.
