Promotional Offers (Product Specific)

Retail Express manages all of the customer demand touch points - price, offer, loyalty, mailers, kiosks, ads, flyers, events, promotions space, labels and signage - and creates elasticity demand models that understand the interaction and collision of those elements together. The science forecasts the likely outcomes of different promotional prices with ads and displays. This allows the user to review all options to choose the best mix of ads, items, offers etc., thus creating a compelling but profitable go-to-market plan. Aligning the buying and selling with each other and incorporating the vendor support, ensures consistency with the collaboration plans with each supplier.

The combining of marketing and trading incentives and media allows AMP2 to provide a financial view of offers, ads, flyer pages and sections as well as contributing to the category P&L. Whilst ads and promotional displays are set up and defined in other parts of this set of modules Product Offers is typically where they are viewed together at the line item offer level and then collectively in the Category Work sheet and Category Impact P&L which shows how the whole go to market plan will perform by item within category, showing base and uplift throughout the category.

Product offers deals directly with selection, set up, analysis and evaluation of each offer by market; The Retail Express Promotional Lifecycle Optimization manages the whole work cycle of an offer through all its stages, for convenience and usability we have split product offers from those other offers that cannot be defined by reference to a single product, those offers will be found in Smart Offers. Product offers include straight Discounts ,Limited Quantity Discounts, Maximum Quantity Discounts, BOGO's, Coupons/Coupon Redemption, Loyalty Points Award, Points Redemption, mixing Loyalty Points with Discounts and or Coupons and they can be set up to apply to all customers, card holders, or specific customer segment or target customers indentified through the customer targeting engine.

The offer process allows the attachment of a vendor deal to fund all or part of the discount and the attachment of the offer to an ad and or a promotional display. The software calculates in real time a sales forecast for the item on offer taking into account the presence of one or more ads for the offer and any promotional display. The software is sensitive to the coverage of the offer and the ads/display; they may differ and be off set and not fully overlapping or may not be for the same time periods. The forecasts are presented to the user as part of the offer/ad/display analysis and the user can change any element of the offer ad/display , a revised forecast is produced each time a change is made. The solution is able to compare automatically forecasts for a series of offers with differing values on the same item and present them for a review.