Pricing

Strategize and optimize your prices with AMP2. Control prices at all levels of your store structure using a combination of retailer specified business rules, price optimization, competitor prices, cost changes, strategy and tactics driven through AMP2’s automated pricing engine. Add to that alerts to your desktop for items failing constraints that you have established and AMP2 brings together science, automation, structure and control combined with user intuition. AMP2: Pricing for a competitive world!

Business Rationale

Pricing is an everyday make or break requirement for the modern retailer. It must properly represent the brand positioning on price in every store, it must meet specific shopper basket expectations, it must be price positioned with key competitors for head to head performance; it must be balanced with promotional, marketing and loyalty programs; it must meet category sales/volume and profit performance goals; it must meet demographic and customer segmentation goals. No wonder retailers are so protective of the pricing process. But now AMP2 can give that certainty of control and execution with smart forecasts of outcomes that allow a full category P&L before the pricing package is finalized and allows tuning and validation before release to POS. With AMP2’s automated tools, rules engine and integration with promotions the category team has the means and the controls to do the job and take the ‘’break’’ issue out of “make or break’’.

Module Capabilities

Retail Express’s pricing module supports a wide range of pricing functionality, from everyday manual pricing to the more advanced setting of pricing strategies via rules or the use of very sophisticated optimization algorithms. This offers our customers a seamless progression path as they grow in sophistication and begin to include other factors when considering price setting.
AMP2 modules are designed to use the customer’s own item and location hierarchy thus allowing prices to be set at a very granular level with very little effort. The solution provides the means for pre-defined pricing rules to be automatically applied or the use of more scientific methods based on price elasticity and demand models to drive for higher profits and revenue.

The major features of the Pricing module are:

• Fast and easy to use everyday regular pricing
• Price Offers – TPR, BOGO, discounts
• Sales tracking for markdown management
• Automatically activated price rule engine
• Coupon management
• Price label signage definition
• Pricing families
• Price Shields – brand, size, competitor
• Competitor price capture and tracking suite
• Local price / central control management
• Web enabled price overrides by the store
• Pricing for multi channel – store, web, catalog
• Pricing at any location level from store to company
• Date management – date chaining/unlimited future prices
• Unlimited units of measure – support for variable weight items
• Integration with Smart Offers
• Prevailing price calculation
• Price extract for POS transmission