Pricing is more than a tool to attract and retain customers. It is also a strategic tool valuable in establishing the image and price perception of the retailer. AMP2 provides a fully functional and sophisticated pricing system that understands the need for Price Precedence, Shielding, ability to determine the prevailing prices between regular, TPR and promotional prices and then extract all prices and offers for POS and in-store signage and labels.

• Set pricing according to specific rules, such as demographic determinants, to fine-tune prices right down to specific products in individual stores.
• Examine every detail of your prices, from their history to how they relate to your competitors.
• Forecast the repercussions of promotions on other products in that category to ensure you get the customer/market effect you desire.
• Orchestrate pricing at a variety of levels - from regular pricing to one-off special offers to loyalty cards - together with all the related issues of advertising, display and in-store promotional activity, in one unique set of processes.