Focussing time and money on a particular aspect of sales can bring about successful results. Maintaining this approach is extremely difficult, and sustaining it across the entire marketing strategy is practically impossible. But not any longer. AMP2's optimization module - seamlessly embedded within the pricing and promotions component - can address different objective functions and maximize performance over several periods subject to price constraints, performance targets and operation constraints.

As it is built-in, no expensive updates are required, and because it is completely dynamic, it continually monitors its own accuracy and adjusts its settings accordingly. All of which makes this powerful and sophisticated feature remarkably easy to use.

• Optimize prices and promotions with a single system using an all-encompassing mathematical model
• Model and optimize prices based on individual goals and constraints such as pricing reviews, promotions and aggressive competitor behaviour
• Automatically optimize the optimization process, with dynamic assessment and adjustment