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Create targeted special offers that produce long-term gains
For many retailers, special offers are what draws new and returning customers
into their stores. They can be devised in a number of ways, each with differing
objectives. AMP2 supports the planning and implementation of all types of
offers, providing the ability to define and deploy individual offers by, amongst
other things, identifying supplier deals and making wise selections on the most
suitable offers to put into practice.
- Synchronise and target offers with absolute precision, taking advantage of
the wide variety of offers available - TPRs, Multibuys (BOGOs, 342s etc.), LQDs,
MQDs, Loyalty Incentives, Coupons, Contests etc.
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Forecast the repercussions of offers on other products in that category to
ensure the desired customer/market effect.
Identify candidates for special deals by examining all supplier activity and
evaluating competing vendor deals.
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Utilise newly types of offer with the latest generation of POS Software (Retalix)
as well as the familiar TPRs, Multi-Buys (BOGO, 342s etc.), Loyalty Incentives,
Coupons, Limited Quantity Discounts and Multiple Quantity Discounts.
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