AMP2 release 3.4:

Retail Express announces the release of AMP2 release 3.4, providing substantial new functionality to retailer’s worldwide: Availability: Immediate

Retail Express announces today the immediate availability of its newest version of AMP2, the leading ADVERTISING, MARKETING, PRICING, PROMOTIONS product to the Retail Industry. This Release AMP2 4.3 brings substantial new functionality adding significant enhancements to Auto Pricing, Offer Planning, Media, Forecasting, Model Building and Analytic tools.

In addition, Retail Express announces a new Module to provide advanced functionality for ‘Smart Offers’, to enable the creation of a more varied set of offer types and incentives, these supplement the standard offer types historically part of AMP2 (Buy Get/Points Award/Point Redemption/Price-TPR/Regular Price etc)

AMP2 now also supports the following Promotional Offer Types :

  • BUY ALL THESE GET THAT
  • BUY ONE OF THESE GET ONE OF THOSE
  • CUMULATIVE BUY
  • CUMULATIVE SPEND
  • SPEND ORDER DISCOUNT
  • MEAL DEAL
  • CHEAPEST FREE
  • REDEEM
  • SPEND POINTS
  • POINTS MULTIPLIER
  • SPEND AND REDEEM GET
  • SPEND OR REDEEM GET DISCOUNT
  • TIERED SPEND
  • TIERED REDEEM
  • TIERED SPEND POINTS

These additional offer types with their Qualifiers /Reward structures provide new tools for retailers to tailor their offers to drive consumer demand and or personalize to specific customer segments or individuals. Retail Express is committed to providing more and more innovative means of driving customer demand, see our complete product for more details of work in this area.

The enhancements to Auto pricing, Media and advanced Forecasting improve both the functionality and operational usability of the product, contact us for more details of the changes in these areas.
The new AMP2 Release was made available to a Beta client late last year for testing and use prior to its general release today.

Retail Express Ltd is the UK, Leeds based, developer and supplier of the leading Advertising, Marketing, Price and Promotion product, AMP2, the unique combination of retail knowledge, imaginative application development, robust architecture and great analytics. A J2EE solution scalable for the largest retailer’s yet affordable for the Regional Independents.

IRI is the distributor of AMP2 to the USA Retail CPG market. Retail Express provides Implementation and Consulting Services throughout all its markets and sells to all Retail markets directly or in partnership with prestige distributors.