Retail Express, the leading provider of intelligent merchandising solutions for the multiple retail sector, made a big impact at Retail Solutions 2008 when it launched its unique AMP2 product onto the UK market.

The company attended the event for the first time in June 2008 with the specific objective of showcasing its unique product to UK multiple retailers and already there is significant interest from key household names.

Chief Executive, Barry Grange, said: “Years of research and million pounds of investment have gone into creating AMP2 so were delighted by the impact of the launch and the level of interest we received.

Prior to the show we ran a very successful direct mail campaign to alert retailers to our presence at the event and that alone led to enquiries from some of the UK’s top supermarket chains.

AMP2 is the most advanced intelligent merchandising solution currently available and the only single system that integrates optimises and manages every aspect of a business's Pricing, Promotion and Media – from initial planning to final evaluation.

The product has already been used with considerable success in North America and Europe, where it’s Price, Promotion and Advertising functionality fits very well with HI LO and Value retailers. It now offers Advanced Forecasting and Optimisation as part of the overall product and is ready to be released in the UK to meet the sophistication of the UK Retailers – with a single solution that is way ahead of the competition.

AMP2 is more than just retail management software, it is a scientific solution underpinned by advanced tools but, perhaps most importantly of all, it is a highly intuitive and usable system that can be easily installed to all major UK chains. It has a number of USP’s including:

• End to end Merchandising created by retailers for retailers.
• Integrated pricing promotions and advertising.
• Advanced forecasting and optimisation with a high level of accuracy.
• Highly scalable technology and architecture.

Retail Solutions is Europe’s leading retail technology exhibition, show casing a wide range of practical solutions and cutting edge technology for the retail market. Along side the show Retail Week Magazine hosted a number of strategic business conferences covering subjects including supply chain management and technology hosted by some of the UK’s leading retailers.

Throughout the event Retail Express gave live system demonstrations of AMP2 to introduce retailers to its new ‘best of breed’ Mathematics, Promotional, Pricing and Media capabilities. The company also launched its innovative new brand.