Length: 35minutes for demonstration and presentation and 10minutes for questions
In retail the overriding business requirement is to consistently gain profitable sales whilst achieving budgets, satisfying customers and maintaining or increasing market share, whilst enhancing brand value and reputation. In today's fast moving competitive markets retailers need to strategically position themselves on price and assortment to create a "go to market offer" that supports their business goals. Every Day Low Price and Hi Lo would be two typical examples of such strategies, although many retailers now even blend those very distinct marketing concepts. Mixing regular prices with a myriad of promotional prices can be very complex, but the arrival of smart Price optimization software using advanced mathematics gives retailers the tools to manage pricing in a structure strategic manner.
This webinar will show how one Retail Express client has resolved these problems and uses Price Optimization to set regular strategic retail prices by store, store group and format, within a set of constraints and rules, taking account of promotions, advertising and local competition. The webinar will look at setting objectives, constraints, size and competitor shields, managing promotional offers within optimization, understanding the power and use of the optimizer and interpreting the results. The webinar will also address benefit expectation and timescale, as well as data requirements for modelling.
The webinar will be a mix of presentation and demonstration with time for questions at the end.
For more information and to register please use the email link below or alternatively go to the contact us page for the online contact form and phone numbers.
