News and Events
Webinar: Promotional Forecasting - Managing promotions and their effectiveness
Time: 3pm 28th October for 45minutes
Length: 35minutes for demonstration and presentation and 10minutes for questions
Predicting the customer response from promotions and advertising continues to be a major headache for most retailers, making promotions much less effective than they should be. The increasing diversity of promotions, be they BOGO's, price discounts, coupons, meal deals, loyalty points, staggered or tiered discounts, blind offers etc., makes it much more difficult for the Category Manager, Merchandise Manager or Buyer to predict sales and profits. Add to that the growing use of targeted offers through email, loyalty schemes, kiosks and even social networking and you have a further gap in the ability of any retailer to predict specific sales uplifts and the negative, cannibalization effects on other products, whilst recognizing the traffic building benefits of advertised promotions.
This webinar will show how Retail Express clients have resolved these problems. We will demonstrate how they can forecast promotional demand much more accurately, enabling them to appraise promotional and advertising options, address the integration between offers and media including targeted offers and evaluate how promotions and regular priced products collectively with go to market P&L's as part of the decision making process. Our customers are taking the "guestimating" out of promotional planning, whether this is for Grocery, General Merchandise or Fashion products. The webinar will also look at the tracking of promotions and their overall effectiveness.
The webinar will be a mix of presentation and demonstration with time for questions at the end.
