Merchandise Management
Control your departmental merchandise P&L - AMP2 brings together all aspects of the merchandising process into an operational merchandising management platform which allows you to manage the go-to-market offer in each market, to see real time accurate prediction of the sales & profits by SKU for the period being planned and to tune the departmental merchandise P&L to achieve or surpass merchandise budgets, goals and objectives.
AMP2’s smarter science with pricing, promotions, media and promo space functionality puts you in control – at last!
Business Rationale
The non-food retail sectors have adopted a variety of methods, the most common being the use of a more formal merchandise management approach; a business philosophy to manage the marketing, merchandising, go-to-market, buying and selling activities from a more holistic and commercial standpoint. AMP2 does this by removing the traditional disconnects where pricing, promotions advertising, media, loyalty, and marketing are undertaken in different systems, often without knowledge of each other’s decisions and actions.. AMP2 merchandise management provides a combined view of all the parts of a retailer’s go-to-market offer for a particular period and market. Elasticity demand models are used to forecast and simulate the various tactics represented in each store by prices, offers, markdowns, promotions, ads, flyers, events etc., and provide performance projections to create the AMP2 departmental merchandising P&L - a tool for the merchandising team to tune the tactics and results that will be achieved.
The merchandise dashboard tracks historical performance by style, sub-department, department, market and banner as well as providing a business intelligence platform for analysis, evaluation and reporting, capturing both historical and forward looking performance numbers in one application with drill down, analysis and intervention wherever needed.
At last, with AMP2, we have the tools to manage and control your merchandising business.
Module Capabilities
- Dashboard of key department, market and company performance indicators
- View sales, profit and units by SKU, style, sub-department and department by store, market and company
- Real time forward looking departmental merchandising P&L over the planning time horizon
- Tools to simulate different scenarios within the plan to enhance the departmental merchandising p&l
- Departmental P&L includes accurate forecast of future sales taking account of prices, offers, markdowns, promotions, ads, flyers and events
- Forecasts take account of cross product impacts with uplifts, cannibalisation, halo effects.etc.,
- Provides a go-to-market proposition for each sub-department and department by store and market – worksheets for each marketing instrument
- Sales forecasts for replenishment & supply chain – available by SKU by day by store over time horizon
- Sales data mart with daily item and merchandising information by store including prices, offers, ads and events set up for fast retrieval
- Business intelligence platform for data mining, reporting and analysis for user interrogation
AMP2 is the new way- end to end merchandising with management control – financial rigor, but with the merchant in control. A platform to plan, analyse, evaluate, execute and review all merchandising activities in a single integrated solution.
