AMP2 provides software for a wide range of retail and related manufacturing types of businesses. AMP2 is not an ERP solution but a merchandising, category management and trade funds solution. Within the product portfolio is a wealth of individual modules that can be used in their own right, such as Pricing, Forecasting and Optimization.
Each market has its own nuances and AMP2 had been built to respond to those differences. Category management may be crucial for success in the grocery sector but it is not relevant in the apparel sector, which has its own commercial management approach. The market pages give a good insight into those differences as well as the challenges and pressures of each sector.
The last two years has been a very difficult time for many retailers. With the worldwide economic downturn impacting disposable incomes, consumers have changed their shopping patterns and some sectors have been affected more than others. Grocery has continued to operate profitably, although with much smaller growth figures, with a few exceptions, whereas some hardline retailers like Home Improvement have had double digit reduction in year-on-year sales. Irrespective of this, retailers and manufacturers are looking even harder at their competition, their formats, their assortments, their infrastructures and their go-to-market strategies. This is why AMP2 is such a valuable addition to the retailer's toolkit to sort out their best market offer.
In the links at the top of this page are the market sectors for which AMP2 is particularly suited. This is not exhaustive and the product will relate well to other sectors and other business, retail and manufacturing environments. Please ask us!
