Forecasting in a stable sales environment is difficult enough but with Promotions in the Grocery industry now reaching 40% of all sales and with increasing advertising and many additional inducements and consumer touch points, accurately predicting line item sales is very difficult and beyond the capability of most systems in use today.
We are able to take account of changes in demand from Promotions, Ads, displays etc., and use demand models and algorithms which can accurately track varying demand patterns caused by promotions and advertising effects and identify the effects of those promotions on other related products all of which is crucial to accurately forecasting future demand. The Forecasting platform can work with your current systems improving your Supply Chain, Replenishment, Store Ordering and Merchandizing processes.
It provides smart forecasts for item by day or week per store across the supply chain planning horizon as well as for replenishment of distribution centres. In addition forecasts are provided in real time to support the promotion and pricing analysis, optimization and forecasting for other stakeholders.
The provision of forecast on a real time and scheduled basis to support Merchandizing and supply chain users decision making and automated replenishment and ordering processes.
The creation and management of elasticity demand models to support the forecasting requirements of Merchandizing and supply chain.
The science and technology by which the data and algorithms combine to provide data models and forecasts for specific instances and conditions.
