Understanding the varying demand patterns caused by price, promotional and advertising effects is where the Retail Express forecasting platform excels and are crucial to accurately forecasting future demand. Our solution tracks changes in demand from regular prices, promotions, ads, displays etc. and can accurately forecast the effects of those changes. The RE 2.0 solution also carries out the initial recording of all these demand drivers setting us apart from the rest of the market. While other technologies can take feeds of information that is near impossible to manually track, we have systematized the whole process. Forecasts are provided in real time to support the promotion and pricing analysis, optimization and forecasting for all stakeholders and can used to support or enhance existing systems.