Retail Express provides 'operational category management' bringing together in one solution all aspects of Pricing, Promotions, Advertising, Marketing, Promotional Display, Assortment, Events, Campaigns, Signs and Labels with Forecasting, Analytics and Optimization. These can be used in both a Category as well as Customer Centric orientation.
In addition to providing the platform for operational category management the solution provides Category Worksheets showing summaries of Prices, Ads and Offers within each category. Critical to managing a category is tracking performance and the system provides Dashboards with up to date sales, unit and profit information shown against budgets and same periods last year and year to date figures.
Retail Express provides for the projection of future weeks through its On Demand Category P & L's, an accurate prediction of sales, units, profit and margin for each future week, by item and summarised out over the category planning horizon, taking into account the impact of price changes, promotions, ads, promo displays etc., including the impact of those factors on related products in terms of cross effects causing cannibalization and halo effects; as well as taking account of the pantry loading effects following promotion of an item.
The category P&L's show line item forecasts and promotion lift by offer within each line item; the user also has access through the right click or the main navigation bar to Category Strategy and Tactics, a template description and a place for the attachment of additional documents concerning the category.
The template provides a means of organising and recording decisions, actions, feedback and comments in a single place consistent with the day to day activities of the category manager and his team.
Provides the functionality to operationally manage all aspects of Category and Merchandise activities, within a Customer Centric context using Customer data and Segmentation as the main driver. Includes the tracking of performance and shaping of future demand.
Provides the functionality to organise, structure and view assortments by item by Store either directly or through an API to the retailer own database.
