Category Management
Control your Category P&L. AMP2 brings together all aspects of the merchandising process into an operational category management platform that allows you to manage the go-to-market offer in each market, to see real time accurate prediction of sales & profits for the period being planned and to tune the category P&L to achieve or surpass category budgets, goals and objectives.
AMP2’s smarter science with pricing, promotions, media and promo space functionality puts you in control – at last!
Business Rationale
The grocery sector has adopted a variety of methods, the most common being Category Management, a business philosophy to manage the marketing, merchandising, go-to-market, buying and selling activities from a more holistic and commercial standpoint. AMP2 helps retailers manage this business approach and makes it operational bringing together all of the functions that make up the buying and selling elements of retail. AMP2 does this by removing the traditional disconnects where pricing, promotions advertising, media, loyalty, marketing are undertaken in different systems often without knowledge of each other’s decisions and actions.
AMP2 category management provides a combined view of all the parts of a retailer’s go-to-market offer for a particular period or market. Elasticity demand models are used to forecast and simulate the various tactics represented in each store by prices, offers, promotions, ads, flyers, events etc., and creates accurate performance projections to create the AMP2 category P&L - a tool for the category management team to tune the tactics and results that will be achieved.
The category dashboard tracks historical performance by category, market and banner as well as providing a business intelligence platform for analysis, evaluation and reporting, capturing both historical and forward looking performance numbers in one application with drill down, analysis and intervention where ever needed. At last, with AMP2, we have the tools to manage and control your merchandising business.
Module Capabilities
- Dashboard of key performance indicators for the category, market, company
- View sales, profit, units by SKU, style, category by store, market, company
- Real time future projections of the category P&L over a user definable planning time horizon
- Forecast takes account of cross product impacts with uplifts. Cannibalisation, halo effects.etc.,
- Tools to simulate different scenarios within the plan to enhance the category P&L
- Category P&L includes accurate forecast of future sales taking account - prices, offers, markdowns, promotions, ads, flyers, events
- Provides go-to-market proposition for each sub-category and category by store and market – analytical worksheets for each marketing lever
- Sales forecasts for replenishment & supply chain planning – available by item by day by store over a user definable time horizon
- Sales data mart with daily item and category information by store including revenue, margin, profits, prices, offers, ads and events aggregated for fast retrieval of information
- Business intelligence platform for data mining, reporting and analysis for user interrogation
AMP2 is the new way. End to end merchandising with category management control and financial rigor with the merchant in control. A platform to plan, analyse, evaluate, execute and review all merchandising activities in a single integrated solution.
