AMP2 is a comprehensive software system designed around your business. It enables you to present the best offer to the consumer in the best way, increasing the success of your marketing campaigns and ensuring you get the best possible deal from your suppliers. Unlike other retail software products that assist with specific tasks, AMP2 is all-embracing - integrating, optimising and managing every aspect of your advertising, marketing, promotions and pricing to make a real impact on the consumer - and your bottom line.

• Plan and coordinate every aspect of every marketing campaign
• Utilise the latest data to keep your marketing and pricing strategy ahead of the game
• Identify and exploit vendor deals to the full
• Accurately forecast demand and sales
• Develop and implement targeted offers
• Manage all media to get the right publicity when and where you need it
• Easily evaluate the performance of your marketing and pricing policy

The AMP model: