A few words about us.

Retail Express was founded by Barry Grange, Miguel Ganose and Iain Nicol to give form to their vision of a niche merchandising application to address the complex problems of advertising, marketing, promotions and pricing.

AMP2 is the result of substantial research in Europe and North America into retailers in the whole advertising, marketing, promotion and pricing arena.

In many of the retailers that we researched merchandising and promotional processes were fragile, time consuming, error prone and generally inconsistent with the retailer's own aspirations.

Nothing wastes time, money and resources like ineffective marketing. This is why Retail Express set about developing a new breed of software for retailers. Our mission was to create a single system that would integrate, optimise and manage every aspect of a business's pricing and marketing – from initial planning to final evaluation. The result is AMP2.

AMP2 soon helped our customers become more sophisticated in the way they ran the whole merchandising area of their business, and that sophistication made it much more appropriate to apply scientific techniques to capitalise on the gains they were already making. They wanted to ensure that the decisions they were now able to make were underpinned by solid forecasts, and the prices and promotions they applied were optimized for the market conditions in which they operated.

It was this evolution that led to the AMP2 that is available today. A one-stop-shop for all the tools you need to do the job. Proven, robust, resilient, flexible and ready for the 21st century. Built by retailers, for retailers

The founders have been very specific in selecting a high calibre team, drawn from the retail sector to manage and drive the design and construction of AMP2. This core team has been augmented by engineers from various other industries, but with leading edge technical skills.